Importance of Video
If you have heard the saying “a picture is worth a thousand words”, you must be wondering… How much, then, would a massive amount of them be worth? Derived from this question, we have the new trend in digital marketing: the use of videos.
Among the essential factors for a brand to stand out amidst the competition, we have content creation, good marketing strategies, innovation and, of course, lead generation. To achieve all these things, it is advisable to create videos that impact, create emotion and are also useful to capture the attention of customers.
In this regard, we will describe below the importance of businesses having videos.
First of all, it is appropriate to mention statistics. They speak for themselves! And among the most prominent, we have:
- 71% of companies say that videos help increase the time people spend on their websites.
- 70% also generated more potential customers after using videos and 54% experienced an increase in sales.
- Almost 50% of Internet users search for videos related to a product or service before going to the store.
- 80% of users who enter your site will watch a video, while only 20% will read text content as videos are much more attractive.
- In the main search engines, videos are in 70% of the Top 100 search results. If you search on Google, videos always appear on the first page of the results.
We have the facts! And they are amazing, right? With that in mind, we explain some reasons why every business should have a video.
1. Make your company known in a more dynamic and effective way.
With the passage of time, the relevance of multimedia content in publications made for the web is more evident. If you have a business and you want to position it or make people know it, your best option is a video. Here you can detail in a striking, fast, graphic and simple way all the information that your audience needs to know about your business and the products or services you offer.
2. You will improve the SEO of your website.
The current web positioning tools have been dedicated to include more video marketing strategies. This is because, as we mentioned earlier, videos occupy an important space in search engines. For instance, if the correct keywords are used and the production is loaded to a popular platform such as YouTube (second most used web page after Google), positioning the video becomes much simpler and we may obtain better results.
3. You will be original and different from your competitors.
Not everyone has the ability or resources to make a good video, Moreover, the main idea of multimedia content is to be creative and provide the necessary information in a much more fun and out of the ordinary way. If you make short and unique videos for your business in which you include, for example, customer testimonials or explanations about your venture, you will stand out and get the attention of your target audience.
4. More selling!
One more fact that statistics prove! It has been corroborated that the implementation of descriptive videos of products or services, including the “how to” style, is a perfect tool to achieve the conversion of costumers making them to acquire what we offer. Furthermore, videos work hand in hand with engagement, so they will help you create stronger and more lasting relationships between your brand and users.
5. Leads and more leads!
The “leads” are those people who enter our website and leave us some contact data through which we can send them more information about our business. To capture leads, we must generate interesting content and this is where, once again, numbers come into play. Around 80% of a web page’s visitors prefer to watch videos than read written content since they provide information that is easier to digest and can be understood in less time. Therefore, brands that use videos usually get more potential customers than those that don’t.
In this way, we have all the benefits that can be obtained when creating and using videos. So, do you want to make your business grow? Then, go ahead and live this audiovisual experience!